This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise. Both provide mega-markets for ...
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This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise. Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the emergence of new, fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India, and also lays out the strategic action implications for those companies that want to emerge as the global players of tomorrow.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 254 p. Contains: Illustrations. Audience: General/trade. BOX # 3112. (Media mail takes 5-14 days) Special note(Used book)I check each pages of this book it is in Very Good Condition. CDs is (not included): This book has Approximate(0)pages contains Notes or Answers, Highlight, Under-lines. This Hard Cover book: Stem binding, and all 4 tips cover are (Good): . All(Ex library s Book contains marker s mark, library s logo and Jacket cover cutting ). Jacket cover is ( N/A)Return it, If its not in better condition I described it.
