This book covers the essential concepts of global marekting using extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, and incorporates the authors' extensive research and consulting experience in this area.
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This book covers the essential concepts of global marekting using extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, and incorporates the authors' extensive research and consulting experience in this area.
Read Less
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 544 p. Contains: Unspecified, Illustrations, color, Line drawings, color, Tables, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 544 p. Contains: Unspecified, Illustrations, color, Line drawings, color, Tables, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Fair. Writing / notes in margins. Highlighting / underlining. The text remains readable. The book has obvious wear, but its integrity is intact. A readable copy only. Used books should not be expected to come with working access codes or bundled media. Please ask to verify before purchase.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
This book was very useful for the course I took in College (Course goes for the same name as the textbook). The author gave insight on how global marketing transforms and evolves. It gave importance to consumer attitude and demands as well as helpful tips to better understand the ever changing market.
