This book covers the essential concepts of global marekting using extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, and incorporates the authors' extensive research and consulting experience in this area.
Read More
This book covers the essential concepts of global marekting using extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, and incorporates the authors' extensive research and consulting experience in this area.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 544 p. Contains: Unspecified, Illustrations, color, Line drawings, color, Tables, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
This book was very useful for the course I took in College (Course goes for the same name as the textbook). The author gave insight on how global marketing transforms and evolves. It gave importance to consumer attitude and demands as well as helpful tips to better understand the ever changing market.