Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
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Seller's Description:
Fine. Books In Good Condition. May Have a Small Publisher Mark. Ship Via Fedex. Shipping Time 7 To 10 Days. Bookseller With Over 20 Years In Book Trade.
