This title is based on the theory that your relationship with a potential employer is like the relationship between products and consumers. It presents strategies for effectively marketing yourself, as both the product and the salesperson, to your targeted company, the buyer, starting with activities and exercises for recognizing and demonstrating the qualities most likely to convince an employer of your potential. The author describes ways to organize and highlight your marketable skills and then teaches you how to prepare ...
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This title is based on the theory that your relationship with a potential employer is like the relationship between products and consumers. It presents strategies for effectively marketing yourself, as both the product and the salesperson, to your targeted company, the buyer, starting with activities and exercises for recognizing and demonstrating the qualities most likely to convince an employer of your potential. The author describes ways to organize and highlight your marketable skills and then teaches you how to prepare for and present yourself in interviews in order to secure your ideal job while keeping a positive outlook.
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