Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words, suggested euphemisms, and odd facts. - "Top 25 Rules" section for a number of key topics, such as how to ...
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Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words, suggested euphemisms, and odd facts. - "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - How to avoid gobbledygook - Idioms, cliches, metaphors and similes Anyone in advertising, marketing or any role where copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. The easy to read layout will assist copywriters in finding appropriate help at any particular moment
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Add this copy of Gabays Copywriting Compendium to cart. $9.96, fair condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2010 by Teach Yourself.
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Seller's Description:
Fair. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots.
Add this copy of Gabay's Copywriting Compendium to cart. $16.84, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Hodder & Stoughton.
