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Teach Yourself Marketing

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Teach Yourself Marketing - Gabay, Jonathan
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Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of ...

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Teach Yourself Marketing 2003, Teach Yourself, London

ISBN-13: 9780340859469

Paperback