This text offers a detailed approach to marketing communication, encompassing advertising, PR, direct marketing, sales promotion, packaging and telemarketing. It examines why a certain method is chosen, and shows how to learn from previous successes and failures. There are end-of-chapter questions.
Read More
This text offers a detailed approach to marketing communication, encompassing advertising, PR, direct marketing, sales promotion, packaging and telemarketing. It examines why a certain method is chosen, and shows how to learn from previous successes and failures. There are end-of-chapter questions.
Read Less
Add this copy of Forensic Marketing: the Professional's Guide to to cart. $62.28, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by McGraw-Hill Publishing Co.
