This text offers a detailed approach to marketing communication, encompassing advertising, PR, direct marketing, sales promotion, packaging and telemarketing. It examines why a certain method is chosen, and shows how to learn from previous successes and failures. There are end-of-chapter questions.
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This text offers a detailed approach to marketing communication, encompassing advertising, PR, direct marketing, sales promotion, packaging and telemarketing. It examines why a certain method is chosen, and shows how to learn from previous successes and failures. There are end-of-chapter questions.
Read Less