To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future.
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To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future.
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Add this copy of Forensic Marketing: Optimizing Results From Marketing to cart. $12.44, Sold by Zubal Books rated 5.0 out of 5 stars, ships from Cleveland, OH, UNITED STATES, published 1995 by McGraw-Hill.
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Seller's Description:
*Price HAS BEEN REDUCED by 10% until Monday, Dec. 30 (weekend SALE item)* 204 pp., hardcover, ex library, else text clean & binding tight. -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Add this copy of Forensic Marketing: Optimizing Results from Marketing to cart. $35.85, like new condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 1995 by McGraw-Hill Companies.
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Sewn binding. Paper over boards. 204 p. Marketing for Professionals. Audience: General/trade. No previous owner's name; clean tight pages, no bent corners;
Add this copy of Forensic Marketing: Optimizing Results From Marketing to cart. $41.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by McGraw-Hill.
