Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, ...
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Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is 'The Real Thing.
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Add this copy of For God, Country, and Coca-Cola to cart. $19.51, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Basic Books.
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Add this copy of For God, Country & Coca-Cola: The Definitive History of to cart. $23.98, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Basic Books.
