"In a world of increasing digital connectivity, the most important signal of brand health whether a company, person, or nonprofit is simply how you make others feel; and brands that resonate the strongest maintain a consistent, positive feeling across five branding territories lexicon, audio cues, visual stimuli, experience, and culture. Based on research of 1,500 innovative and fast-growing companies, from Disney to SoulCycle, he uses pop culture to capture the attention of busy executives looking for practical ways to ...
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"In a world of increasing digital connectivity, the most important signal of brand health whether a company, person, or nonprofit is simply how you make others feel; and brands that resonate the strongest maintain a consistent, positive feeling across five branding territories lexicon, audio cues, visual stimuli, experience, and culture. Based on research of 1,500 innovative and fast-growing companies, from Disney to SoulCycle, he uses pop culture to capture the attention of busy executives looking for practical ways to protect, build, and reboot their brands for growth. Combining his roots in economics from The University of Chicago and his academic teaching in communication at Columbia University, he breaks down the five parts of any brand that matter most lexicon, audio cues, visual stimuli, experience, and culture (LAVEC) through high-growth, industry defying, and global examples of brands nailing and failing to win customers."--
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Add this copy of Follow the Feeling: Brand Building in a Noisy World to cart. $20.37, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2019 by Wiley.
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New. Sewn binding. Cloth over boards. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Follow the Feeling Brand Building in a Noisy World to cart. $21.23, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2019 by John Wiley & Sons Inc.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Follow the Feeling Brand Building in a Noisy World to cart. $22.55, new condition, Sold by Paperbackshop International rated 5.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2019 by John Wiley & Sons Inc.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Follow the Feeling: Brand Building in a Noisy World to cart. $24.23, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by Wiley.
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Add this copy of Follow the Feeling: Brand Building in a Noisy World to cart. $28.21, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2019 by Wiley.
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Fine. Sewn binding. Cloth over boards. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Follow the Feeling: Brand Building in a Noisy World to cart. $28.68, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2019 by Wiley.
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New. Sewn binding. Cloth over boards. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
