Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats ...
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Add this copy of Entertainment-Education: a Communication Strategy for to cart. $35.33, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education (Routledge Communication Series to cart. $43.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education (Routledge Communication Series to cart. $71.07, very good condition, Sold by Title Wave Books rated 5.0 out of 5 stars, ships from Albuquerque, NM, UNITED STATES, published 1999 by Routledge.
Add this copy of Entertainment-Education: A Communication Strategy for to cart. $73.80, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1999 by Routledge.
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Fine. Trade paperback (US). Glued binding. 280 p. Routledge Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Entertainment-Education: A Communication Strategy for to cart. $82.06, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1999 by Routledge.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 280 p. Routledge Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Entertainment-Education: a Communication Strategy for to cart. $102.00, very good condition, Sold by Satellite Books rated 5.0 out of 5 stars, ships from Burlington, VT, UNITED STATES, published 1999 by Routledge.
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Very Good. Signed and inscribed by author Softcover. gently used, slight curl, clear text, small staining to bottom edge, For Additional Information or pictures, Please Inquire. Condition Considered in Pricing.
Add this copy of Entertainment-Education: a Communication Strategy for to cart. $106.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1999 by Lawrence Erlbaum Associates.
Edition:
Presumed to be 1st as edition is unstated
Publisher:
Routledge
Published:
1999
Language:
English
Alibris ID:
11489240508
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Seller's Description:
Fine Condition. Book Looks almost new, Light shelf and corner wear, Text appears clean, Binding is in good sturdy condition. 265 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Communications & Media. ISBN: 0805832351. ISBN/EAN: 9780805832358. Pictures of this item not already displayed here available upon request. Inventory No: 1561015029.
