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Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior - Chaudhuri, Arjun
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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Emotion and Reason in Consumer Behavior 2006, Routledge, Oxford

ISBN-13: 9780750679763

Hardcover