In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.
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In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.
Read Less
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Seller's Description:
Very Good Condition. Text has some highlighting and cover has small tear on lower binding corner Quantity Available: 1. ISBN: 032406392X. ISBN/EAN: 9780324063929. Pictures of this item not already displayed here available upon request. Inventory No: 1560731362.