How do you create, scale-up and evolve a world-class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the founders and leaders of some of the most dynamic and established food service brands (Giggling Squid, Cabana, Miller & Carter, Burger & Lobster, Hache, Drake & Morgan, Giraffe, Byron, Premium Country Dining Group, Domino's Pizza, YO! Sushi, TGI Friday's, Pizza Hut, Toby Carveries etc.), this book is essential reading ...
Read More
How do you create, scale-up and evolve a world-class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the founders and leaders of some of the most dynamic and established food service brands (Giggling Squid, Cabana, Miller & Carter, Burger & Lobster, Hache, Drake & Morgan, Giraffe, Byron, Premium Country Dining Group, Domino's Pizza, YO! Sushi, TGI Friday's, Pizza Hut, Toby Carveries etc.), this book is essential reading for aspiring or ambitious food service leaders. Drawing upon the extensive academic and operational experience of the authors (Chris Edger is a best-selling, 'shortlisted' multiple author on service-based operational excellence and Tony Hughes is a multiple-award-winning food service brand creator and leader) this book provides comprehensive advice on how food service brand leaders can ensure - in a fast-moving market - that their brands are different and stay different in order to avoid obsolescence. Written in an informative, accessible style whilst still maintaining empirical rigour, this book is aimed at food service leaders at all levels within the industry who want to win during every stage of their brand's evolution, or hospitality students who want practical insights into the fundamentals of effective brand leadership!
Read Less
Add this copy of Effective Brand Leadership: Be Different-Stay Different to cart. $8.89, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2016 by Libri Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Effective Brand Leadership: Be Different-Stay Different to cart. $14.97, like new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2016 by Libri Publishing.
Add this copy of Effective Brand Leadership: Be Different-Stay Different to cart. $40.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Libri Publishing.
