Zemke and Connellan create a detailed blueprint for companies who want to cash in long-term on the exploding Web market, and explain how to manage the customer's personal experience to strengthen brand image, capture the right buyers, and more.
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Zemke and Connellan create a detailed blueprint for companies who want to cash in long-term on the exploding Web market, and explain how to manage the customer's personal experience to strengthen brand image, capture the right buyers, and more.
Read Less
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Seller's Description:
Like New in Very Good jacket. E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away-This is a guide to building good service on the Web. It provides a blueprint of ready-to-implement ideas and solutions for how to provide great service in cyberspace.
