Dynamics of Mass Communication: Media in Transition
Suitable for mass communication majors and non-majors alike, this title takes a look at the world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It also covers the developments in the media world.
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Suitable for mass communication majors and non-majors alike, this title takes a look at the world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It also covers the developments in the media world.
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