In the new service millennium, Customer Equity--the total lifetime value of a firm's most valuable customers--will replace Brand Equity as a firm's chief asset. In this book, a group of customer service experts introduces a radical model that will revolutionize the way companies look at their customers.
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In the new service millennium, Customer Equity--the total lifetime value of a firm's most valuable customers--will replace Brand Equity as a firm's chief asset. In this book, a group of customer service experts introduces a radical model that will revolutionize the way companies look at their customers.
Read Less
