How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, ...
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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Good. Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More! by Hahn, Fred E, and Mangun, Kenneth G 2nd ed. Trade paperback. John Wiley & Sons (1997) Very good. No dust jacket as issued... Trade paperback (US). Glued binding. Wiley Small Business Edition. Audience: General/trade. Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More! by Hahn, Fred E, and Mangun, Kenneth G 2nd ed. Trade paperback. John Wiley & Sons (1997) Very good. No dust jacket as issued. Glued binding. 349 p. Wiley Small Business Edition. Audience: General/trade. How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.
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Seller's Description:
As New in None Issued jacket. 324 pages. Book appears to have hardly been read and is in As new condition throughout. How To Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, And More.
