Skip to main content alibris logo

Digital Play: The Interaction of Technology, Culture, and Marketing

by , ,

Write The First Customer Review
Digital Play: The Interaction of Technology, Culture, and Marketing - Kline, Stephen, and Dyer-Witheford, Nick, and de Peuter, Greig
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They ...

loading
Digital Play: The Interaction of Technology, Culture, and Marketing 2003, McGill-Queen's University Press

ISBN-13: 9780773525917

2nd edition

Trade paperback