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Digital Dawn in Adland: Transforming Australian Agencies

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Digital Dawn in Adland: Transforming Australian Agencies - Crawford, Robert
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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

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Digital Dawn in Adland: Transforming Australian Agencies 2023, Routledge, Oxford

ISBN-13: 9781032016634

Trade paperback

Digital Dawn in Adland: Transforming Australian Agencies 2021, Routledge, Oxford

ISBN-13: 9781138393882

Hardcover