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Decoding Coca-Cola: A Biography of a Global Brand - Crawford, Robert (Editor), and Brennan, Linda (Editor), and Khamis, Susie (Editor)
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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

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Decoding Coca-Cola: A Biography of a Global Brand 2022, Routledge, Oxford

ISBN-13: 9780367642204

Trade paperback

Decoding Coca-Cola: A Biography of a Global Brand 2020, Routledge, Oxford

ISBN-13: 9781138495449

Hardcover