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Differentiate or Die - Trout, Jack, and Rivkin, Steve
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More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It explains what they are, where and when they should be applied, and how they can help readers carve out their own image in a crowded marketplace.

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Differentiate or Die 2008, Wiley, Hoboken, NJ

ISBN-13: 9780470223390

2nd edition

Hardcover