This book applies a systematic commu nication theory to the 30-plus years of development experience in India. Never before has development been treated from a communication perspec tive. This perspective demonstrates that the role of communication in develop ment is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved. The empirical data describe patterns of social realities, actions, and commu nication networks among ...
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This book applies a systematic commu nication theory to the 30-plus years of development experience in India. Never before has development been treated from a communication perspec tive. This perspective demonstrates that the role of communication in develop ment is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved. The empirical data describe patterns of social realities, actions, and commu nication networks among planners, con tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India. This study is practical as well as theo retical. The authors show how the the ory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific rec ommendations for Indian development planners.
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Add this copy of Development as Communication: a Perspective on India to cart. $42.00, very good condition, Sold by milwaukee street used books rated 3.0 out of 5 stars, ships from Janesville, WI, UNITED STATES, published 1986 by Southern Illinois University Press.
