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Develop Your PR Skills - Richardson, Neil, Dr., and Laville, Lucy
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"Develop Your PR Skills" is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles, and learn how to apply them in actual business scenarios.

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Develop Your PR Skills 2010, Kogan Page, London

ISBN-13: 9780749459703

Trade paperback