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Customer-Centric Marketing: Supporting Sustainability in the Digital Age

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Customer-Centric Marketing: Supporting Sustainability in the Digital Age - Richardson, Neil, Dr., and James, Jon, and Kelley, Neil
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Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better ...

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Customer-Centric Marketing: Supporting Sustainability in the Digital Age 2016, Kogan Page, London

ISBN-13: 9780749479015

Hardcover

Customer-Centric Marketing: Supporting Sustainability in the Digital Age 2015, Kogan Page Ltd, London

ISBN-13: 9780749472092

Trade paperback