Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Edition: 2012, Palgrave Macmillan
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Details: ISBN:
0230340342
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9780230340343
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Palgrave Macmillan
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2012
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English
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Edition: 2012, Palgrave Macmillan
Hardcover,
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Details: ISBN:
0230340342
ISBN-13:
9780230340343
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Palgrave Macmillan
Published:
2012
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English
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1137278757
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2012 edition
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2012
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Edition: 2012, Palgrave MacMillan
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2012 edition
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2012
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Edition: 2012, Palgrave MacMillan
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1137278757
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9781137278753
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2012 edition
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2012
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Edition: 2012, Palgrave MacMillan
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1137278757
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9781137278753
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Edition: 2012, Palgrave Macmillan
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0230340342
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9780230340343
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2012
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Edition: 2012, Palgrave MacMillan
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1137278757
ISBN-13:
9781137278753
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294
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2012 edition
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Palgrave MacMillan
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2012
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English
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Edition: 2012, Palgrave MacMillan
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1137278757
ISBN-13:
9781137278753
Pages:
294
Edition:
2012 edition
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Palgrave MacMillan
Published:
2012
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English
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ISBN-13: 9780230340343
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All Editions of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
