"Traditional marketing is FAR from dead. Still, in today's world, digital marketing has transformed our discipline into something more, something better, and something both easier and harder at the same time. Business-to-consumer (B2C) companies, in particular, understand the very different reality of how they must compete today, with more buyer behavior and signaling information than ever before available via social media and in the data they can capture themselves along each buyer's journey. This explosion of customer ...
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"Traditional marketing is FAR from dead. Still, in today's world, digital marketing has transformed our discipline into something more, something better, and something both easier and harder at the same time. Business-to-consumer (B2C) companies, in particular, understand the very different reality of how they must compete today, with more buyer behavior and signaling information than ever before available via social media and in the data they can capture themselves along each buyer's journey. This explosion of customer data along with the growth and maturation of big data technologies have changed the priorities for B2C marketers -- to be able to reach and personalize messages to each customer. When it comes to data-driven marketing in business-to-business (B2B) companies, however, the adoption has been much slower, but the opportunity is tremendous. Marketing data -- from buyer behavior to statistics on marketing campaign effectiveness and ROI -- is already available to B2B marketers in various Martech platforms they are already using or can be made readily available with some changes to data collection and integration efforts tied to each company's key performance indicators (KPIs), yet most B2B marketing teams do not take advantage of this information. For B2B companies, the shift to thinking about data in strategic ways requires a top-to-bottom transformation which we refer to as Data-First Marketing. The growing maturation of marketing technology tools for ROI reporting, attribution and marketing intelligence make this the perfect time for the early adopters in the B2B marketing space to create true competitive advantage for their companies. Data-First Marketing describes the benefits and provides a blueprint for implementing data-driven marketing with business strategy and goals"--
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Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Fine. Sewn binding. Cloth over boards. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Sewn binding. Cloth over boards. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
