No business can thrive without loyal, repeat customers. Now anyone can learn the cutting-edge strategies of American Express, Lands' End, Charles Schwab, Southwest Airlines, and other top companies. This definitive source on the subject by noted customer-service expert and NEW YORK TIMES bestselling author Fred Wiersema offers do's and don'ts based on years' of experience.
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No business can thrive without loyal, repeat customers. Now anyone can learn the cutting-edge strategies of American Express, Lands' End, Charles Schwab, Southwest Airlines, and other top companies. This definitive source on the subject by noted customer-service expert and NEW YORK TIMES bestselling author Fred Wiersema offers do's and don'ts based on years' of experience.
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