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Culture and the Ad: Exploring Otherness in the World of Advertising

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Culture and the Ad: Exploring Otherness in the World of Advertising - O'Barr, William M
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Through the years, American advertising has made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book helps us understand how the American advertising industry portrays anyone other than the White American mainstream. 140 illustrations.

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Culture and the Ad: Exploring Otherness in the World of Advertising 1994, Routledge, Boulder, CO

ISBN-13: 9780813321974

Trade paperback

Culture and the Ad: Exploring Otherness in the World of Advertising 1994, Routledge, Boulder, CO

ISBN-13: 9780813321967

Hardcover