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Crisis Communications: The Definitive Guide to Managing the Message

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Crisis Communications: The Definitive Guide to Managing the Message - Fink, Steven
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In Crisis Communications, Fink reveals the most important secrets and strategies he has used to help companies stay out of troubleor get out of trouble. The book describes proactive and preventive actions; includes tips and strategies for recognizing and averting potential crises; demonstrates how to deal with mainstream media, use them to ones advantage, and neutralize a hostile media environment; and effectively communicate successes to relevant constituents and stakeholders

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Crisis Communications: The Definitive Guide to Managing the Message 2013, McGraw-Hill Companies, New York

ISBN-13: 9780071799218

Hardcover