"Marchand's masterful study of the creation of the corporate image is a classic, to be put alongside his "Advertising the American Dream." It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century."--Jeffrey L. Meikle, University of Texas at Austin "More than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and ...
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"Marchand's masterful study of the creation of the corporate image is a classic, to be put alongside his "Advertising the American Dream." It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century."--Jeffrey L. Meikle, University of Texas at Austin "More than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and created by such once-scorned arts as advertising and public relations. "Creating the Corporate Soul" is a magisterial baring of the American psyche fashioned by the grandfathers and godfathers of today's spin doctors. It ranks with such great business histories as Daniel Boorstin's "The Americans: The Democratic Experience" and Alfred Chandler's "The Visible Hand.""--Randall Rothenberg, author of "Where the Suckers Moon: An Advertising Story"
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Add this copy of Creating the Corporate Soul to cart. $12.96, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $13.49, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2001 by University of California Press.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $24.27, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2001 by University of California Press.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $12.98, fair condition, Sold by GW Spokane Books rated 4.0 out of 5 stars, ships from Spokane, WA, UNITED STATES, published 2001 by University of California Press.
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Fair. Condition: ACCEPTABLE-Used book in acceptable condition. Cover may include stickers/heavy wear. Heavy wear on pages, heavy highlighting/writing on pages, staining, and moisture damage (rippling/warping). All orders ship via UPS Mail Innovations-MAY TAKE UP TO 10 BUSINESS DAYS from first scan to be delivered. The dust jacket is in rough shape, shows significant wear. The dust jacket has stickers or sticker residue on it.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $43.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by University of California Press.
