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Creating Experience Value in Tourism - Björk, Peter (Contributions by), and Prebensen, Nina K (Editor), and Chathoth, Prakash (Contributions by)
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As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical ...

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Creating Experience Value in Tourism 2016, CABI Publishing, Wallingford

ISBN-13: 9781786390301

Paperback