For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.
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For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 0139696946.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780139696947.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.