Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrated marketing approach and the tools they need to build marketing plans that work. Line drawings.
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Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrated marketing approach and the tools they need to build marketing plans that work. Line drawings.
Read Less
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All Editions of Counterintuitive Marketing: Achieving Great Results Using Common Sense
Books by Dr. Kevin J Clancy