Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrated marketing approach and the tools they need to build marketing plans that work. Line drawings.
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Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrated marketing approach and the tools they need to build marketing plans that work. Line drawings.
Read Less
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2000, Free Press
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ISBN:
0684855550
ISBN-13:
9780684855554
Pages:
368
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Free Press
Published:
2000
Language:
English
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16508734878
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2009, Free Press
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ISBN:
1439167257
ISBN-13:
9781439167250
Pages:
368
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Free Press
Published:
2009
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English
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17353903227
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Edition:
2000, Free Press
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ISBN:
0684855550
ISBN-13:
9780684855554
Pages:
368
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Free Press
Published:
2000
Language:
English
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16312836107
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Edition:
2009, Free Press
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New
Available Copies: 2
Details:
ISBN:
1439167257
ISBN-13:
9781439167250
Pages:
368
Publisher:
Free Press
Published:
2009
Language:
English
Alibris ID:
17353894655
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2009,
Free Press, New York, NY
ISBN-13: 9781439167250
Trade paperback
2000,
Free Press, New York, NY
ISBN-13: 9780684855554
Hardcover