Reflects the fundamental changes made by digital technologies in the way people get their news and entertainment and conduct media commerce. This book does not contend that media products such as newspapers, magazines or books, are or will become digital. It states that the majority of the process of mass communication is or is becoming digital.
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Reflects the fundamental changes made by digital technologies in the way people get their news and entertainment and conduct media commerce. This book does not contend that media products such as newspapers, magazines or books, are or will become digital. It states that the majority of the process of mass communication is or is becoming digital.
Read Less
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