"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071247092.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071247092.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1950grams, ISBN: 0072537140.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1900grams, ISBN:
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Seller's Description:
Very Good Condition. Book is in very good condition. Text appears to be clean. Cover has some wear, scuffs, dings and corner bumps. Spine is in very good condition. May have book store sticker. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072537140. ISBN/EAN: 9780072537147. Pictures of this item not already displayed here available upon request. Inventory No: 1561043649.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. With owner's name inside cover. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780071122948.
