Suitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus. While ...
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Suitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus. While this book is based on the 7th American edition of Schiffman, it also includes material from European and Asia-Pacific sources to give the Australian text a more international focus. This new edition endeavours to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
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Add this copy of Consumer Behaviour (2nd Edn) to cart. $6.93, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Prentice Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780724804276.
Add this copy of Consumer Behaviour (Four-Color Edition) to cart. $10.98, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published by Pearson India.
Add this copy of Consumer Behaviour (Four-Color Edition) to cart. $10.98, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by Pearson India.
Add this copy of Aust Consumer Behaviour to cart. $27.62, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2005 by Pearson Education Australia (TAFE).
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Consumer Behaviour to cart. $30.45, like new condition, Sold by Marlowes Books rated 1.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 1997 by Prentice Hall.
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Fine in None Issued jacket. 660 pages. Book appears to have hardly been read and is in Fine condition throughout. This First Edition Is Based On The Fact That Consumer Behaviour Is A Dynamic And Growing Area Or Research.
Add this copy of Consumer Behaviour to cart. $37.46, good condition, Sold by Harry Righton rated 4.0 out of 5 stars, ships from Worcs, UNITED KINGDOM, published 1991 by Prentice Hall.
Add this copy of Consumer Behaviour to cart. $54.43, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 174103163X.
