Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring ...
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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $251.98, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2023 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $81.50, new condition, Sold by Fastship Store - rated 3.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2019 by Ingram.
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New in very good dust jacket. Sewn binding. Paper over boards. 814 p. Contains: Illustrations. Audience: General/trade. Brand new book-international edition--
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $82.00, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2019 by Ingram.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $169.04, fair condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2019 by McGraw Hill.
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Fair. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $171.78, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2019 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $370.84, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2019 by Ingram.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.84, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by McGraw-Hill Education.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.84, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2015 by McGraw-Hill Education.
Add this copy of Consumer Behavior: Building Marketing Strategy (13th to cart. $11.25, good condition, Sold by UWRF Textbook Sales rated 4.0 out of 5 stars, ships from River Falls, WI, UNITED STATES, published 2015 by McGraw-Hill Education.
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Good. Front cover may be worn & scratched. Markings on outside bottom of book, bar-code label on front cover and stamp on title page. Former university library textbook.
