Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competitive advantage. Grounded in the author's four-year study, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career paths, and account management practices to meet new marketing requirements.
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Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competitive advantage. Grounded in the author's four-year study, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career paths, and account management practices to meet new marketing requirements.
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Seller's Description:
May have heavy foxing to page edges. HARDCOVER Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very Good. Size: 6x1x9; May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
