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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty

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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty - Bressler, Stacey E, and Grantham, Charles E
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"Communities of commerce" are the primary drivers of online business today and this groundbreaking book provides one of the first complete overviews of the phenomenon. The authors give in-depth case studies of Salon, Yahoo Finance, iVillage, and others and show why they are so successful. 50 illustrations.

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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty 2000, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071361156

Hardcover