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Communication Theory: Media, Technology and Society

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Communication Theory: Media, Technology and Society - Holmes, David
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This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the first media age of broadcast with the second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities) ...

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Communication Theory: Media, Technology and Society 2005, Sage Publications Ltd, London

ISBN-13: 9780761970705

Trade paperback

Communication Theory: Media, Technology and Society 2005, Sage Publications Ltd, London

ISBN-13: 9780761970699

Hardcover