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Theories of Mass Communication

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Theories of Mass Communication - DeFleur, Melvin L, and Bale-Rokeach, Sandra
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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

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Theories of Mass Communication 1989, Pearson, New York, NY

ISBN-13: 9780582998704

5th Revised edition

Trade paperback

Theories of Mass Communication 1982, Longman Publishing Group

ISBN-13: 9780582282773

4th edition

Unknown binding