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Cognitive Responses in Persuasion - Petty, Richard (Editor), and Ostrom, T M (Editor), and Brock, T C (Editor)
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First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try ...

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Cognitive Responses in Persuasion 1982, Psychology Press, Oxford

ISBN-13: 9780898590258

Hardcover