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Challenges for the Trade in Central and Southeast Europe

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Challenges For the Trade in Central and Southeast Europe - Renko, Sanda (Editor), and Knezevic, Blazenka (Editor)
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This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist ...

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Challenges For the Trade in Central and Southeast Europe 2013, Emerald Group Publishing Limited, Bingley

ISBN-13: 9781781908327

Hardcover