"Fast forward ten years and the need to understand the buying decision has never been more important. For high consideration buying decisions, buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices. Research shows this results in lost sales for providers and missed opportunities for buyers to improve their business. While providers may have a sense for the outcomes that buyers expect from investing in their solutions, most are still unaware of the ...
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"Fast forward ten years and the need to understand the buying decision has never been more important. For high consideration buying decisions, buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices. Research shows this results in lost sales for providers and missed opportunities for buyers to improve their business. While providers may have a sense for the outcomes that buyers expect from investing in their solutions, most are still unaware of the features that are most important to them and concerns they have moving away from the status quo. There are also questions about when, where, and how buyers seek out information to inform a particular buying decision they are involved in. Without this knowledge, marketers are wasting time and resources on their best guesses about what buyers really need. As a result, the second edition of the book will focus on four areas"--
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Seller's Description:
New. Sewn binding. Cloth over boards. 240 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 240 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 240 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.