Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, ...
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Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, sales forecasting, targetting, international services, pricing strategies and promotional strategies as they relate to personal selling, sales management, trade shows, advertising, public relations, direct marketing, telemarketing and sales promotion. It also includes coverage of "marketing warfare". The text includes case studies, and end-of-chapter exercises and questions.
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Add this copy of Business Marketing Management: Marketing of Business to cart. $9.27, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Prentice-Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780131053960.
Add this copy of Business Marketing Management: Marketing of Business to cart. $9.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Prentice-Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780131053960.
