This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture ...
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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include: Experiential retail Mood and cognition effects during shopping New findings relevant to retail strategy Methodological innovations for studying shopping Social identity variables that impact shopping Third party influences on shopping decisions Synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
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Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $9.29, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2007 by Psychology Press.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $12.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2008 by L. Erlbaum Associates.
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Very good. Ex-library. xxvii, 303 p. : ill.; 24 cm. LCCN 2007013601 Type of material Book Meeting name Conference on Advertising and Consumer Psychology (25th: 2006: Houston, Tex. ) Main title Brick & mortar shopping in the 21st century / [editor], Tina M. Lowrey. Published/Created New York: L. Erlbaum Associates, c2008. Description xxvii, 303 p. : ill.; 24 cm. ISBN 9780805863642 (alk. paper) 0805863648 (alk. paper) LC classification HF5415.32. C653 2006 Variant title Brick and mortar shopping in the 21st century Related names Lowrey, Tina M. LC Subjects Consumer behavior--Congresses. Shopping--Congresses. Consumption (Economics)--Social aspects--Congresses. Notes Includes bibliographical references and indexes. Series Advertising and consumer psychology series; 11 Dewey class no. 658.8/342
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $21.95, very good condition, Sold by Mahler Books rated 5.0 out of 5 stars, ships from Pflugerville, TX, UNITED STATES, published 2007 by Psychology Press.
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Very Good. 0805863648. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean.; Advertising and Consumer Psychology; 8.70 X 5.90 X 0.80 inches; 312 pages.
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $91.45, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2007 by Psychology Press.
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $102.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Psychology Press.
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $103.32, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2007 by Taylor & Francis Group.
Add this copy of Brick & Mortar Shopping in the 21st Century to cart. $178.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2007 by Psychology Press.
