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Contemporary Consumption Rituals: A Research Anthology

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Contemporary Consumption Rituals: A Research Anthology - Otnes, Cele C (Editor), and Lowrey, Tina M (Editor)
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An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.

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Contemporary Consumption Rituals: A Research Anthology 2003, Psychology Press, Oxford

ISBN-13: 9780805847796

Trade paperback

Contemporary Consumption Rituals: A Research Anthology 2003, Psychology Press, Oxford

ISBN-13: 9780805842043

Hardcover